Experience:

2010-Present
Freelance Creative Director / Copywriter

Apple:  iPhone 15 launch, iPhone 14 launch, iPhone 13 launch, iPhone 12 Pro launch, iPhone SE launch, Environment website, MacOS Mojave launch, HomePod launch, iPad Pro launch, Apple Watch launch, MacBook launch, Retail Learning Videos, Pages, Numbers & Keynote websites, Back-to-School campaign, Holiday campaign, iTunes Radio, iMac, MacBook Pro, iPhone 5 and iPad mini launches, Apple Store opening concepts, stuff I can’t talk about

Pixar: Co-branded TV commercials for Pixar movies including Elio, Inside Out 2, Elemental, Lightyear, Soul, Onward, Toy Story 4, Incredibles 2

Godfrey Dadich Partners: C3.ai ad campaign

LinkedIn: Campaign development for LinkedIn Jobs

Nest: Thermostat, Nest Protect, Dropcam

Razorfish: Activision, Best Buy, US Cellular

Team Detroit: Ford Mustang & Taurus

215 McCann: Hewlett-Packard

Apple: iPhone 5 and iPad mini launches

Godfrey Q: Symantec & pitches

EVB: My Little Pony

Eleven: Apple, Virgin America

2006-2010
BBDO West
Vice President / Creative Director

California Lottery, Gallo Family Vineyards, Redwood Creek wines, New Amsterdam Gin, Comcast Sportsnet, Target and Air New Zealand. Authored the worldwide tagline for Cesar dog food.

2005-2006
Apple Design Group
Freelance Senior Copywriter

Positioning, naming and launching the iPod Nano.

2002-2005
Publicis & Hal Riney
Vice President / Creative Director

HP worldwide small/medium business division, HP Enterprise Division, Lightscribe disc labeling technology, The North Face.

2000-2001
Publicis & Hal Riney
Vice President / Associate Creative Director

Iomega Zip disks, Sprint, Saturn and HP.

1999-2000 BBDO West
Vice President / Associate Creative Director

Pioneer electronics, Cesar dogfood, Earthlink, Best Western Hotels, and Northrop/Grumman.

1996-1998
Hal Riney & Partners
Vice President / Associate Creative Director

First Union Bank, Marmot, Saturn.

1989-1996
Mandelbaum, Mooney, Ashley
Senior Vice President / Creative Director

Seagrams Classics Wine Co., Sterling Vineyards, Mumm Napa Valley, Paramount Interactive, The North Face, Bugle Boy clothing, Fisher Mountain Bikes, New Zealand Fruit Co.

Awards:

MPA Kelly Award Finalist
One Show
Cannes Bronze Lion
Communication Arts Annual
Art Directors Club Andy
Effies
Obies

Education:

B.F.A. in Advertising Design, 1986 Syracuse University