Apple Store - Back to School Window Display

Back to school is always an important sales season for Apple products and the Apple Store. As with any seasonal campaign, the challenge was to come up with something that hasn’t been done in previous years. I worked at Apple to help develop in store materials including window displays, posters and brochures.

Recognition: 2014 Association of Retail Environments Design Award Winner

This window display used 85,000 No. 2 pencils to communicate how essential Apple products are to today’s students.