Comcast SportsNet

When Comcast SportsNet launched a new sports highlight show, the challenge was how to compete with national shows like ESPN SportsCenter. The answer was to focus on in-depth coverage of local teams for the truly serious fan.

Recognition: One Show Annual

When they got the rights to broadcast Oakland A’s games, Comcast Sportsnet needed an attention-getting spot to tell viewers where they could watch their favorite team.

Recognition: Communication Arts Annual, Addy awards, Emmy, Silver Andy