Pixar - Lightyear TV

I work with a Pixar Director to write co-branded promotional TV commercials for worldwide clients featuring characters from upcoming Pixar movies. The spots need to execute the advertisers’ strategies and promote the movie, while remaining true to the Pixar characters. The spots are animated by Pixar over the following months and run when the movie launches.

Lightyear & McDonalds: The challenge was to find an entertaining way to feature Happy Meals in the Lightyear universe.

Lightyear & Lightlife: Lightlife foods wanted to use the Lightyear characters to promote their healthier, plant-based hot dogs for social gatherings.