Pixar - Incredibles 2 TV

I worked with Pixar Directors to write co-branded promotional TV commercials for worldwide clients featuring characters from upcoming Pixar movies. The spots needed to execute the advertisers’ strategies and promote the movie, while remaining true to the Pixar characters. The spots were animated by Pixar over the following months and ran prior to the movie launches.

Incredibles 2 & The American Egg Board: The challenge was to incorporate the Incredibles 2 characters into the Egg Board’s new “How do you like your eggs?” campaign.

Incredibles 2 & McDonalds: McDonald’s wanted to introduce the Incredibles 2-themed toys in their Happy Meals. The spot targets families with busy, working parents offering Happy Meals as fun, healthy solutions when they don’t have time to cook.

Incredibles 2 & Skoda automobiles: The Skoda Fabia is a European family car that is especially popular with women. We did a spot that featured Elastigirl and Violet to demonstrate the car’s performance. The spot was written in English, then translated and voiced in French.

Incredibles 2 & Chrysler: Chrysler wanted to use the Incredibles characters to promote multiple features of their Pacifica minivan.

Incredibles 2 & Clorox: The challenge was to integrate the Incredibles characters in Clorox’s “what comes next is everything” campaign and promote the movie too, all in fifteen seconds.