Pixar - Onward TV

I work with a Pixar Director to write co-branded promotional TV commercials for worldwide clients featuring characters from upcoming Pixar movies. The spots need to execute the advertisers’ strategies and promote the movie, while remaining true to the Pixar characters. The spots are animated by Pixar over the following months and run when the movie launches.

Onward & Whirlpool: How do you feature Whirlpool’s smart appliances in the world of Onward? Make them seem like magic.

Onward & McDonald’s: The Onward characters were toys inside Happy Meals, so we used a bunch of them to make a Happy Meal the hero.