Project 1: Apple iPhone 12 Pro Launch
The iPhone 12 Pro launch website was the first place customers went to learn everything about Apple’s new flagship iPhone. Punchy, yet intelligent headlines made the premium features jump out, while deep-dives gave the tech-savvy audience all the detail they craved. So the site appealed to both people who simply wanted the best and to prosumers who really dug into the tech and specs.
Project 2: Pixar - Incredibles 2 TV
Every year, I work with Pixar Directors to write co-branded TV commercials for worldwide clients featuring characters from upcoming movies. These Incredibles 2 spots needed to execute each advertisers’ different strategies and promote the movie, all in 30 seconds.
Project 3: Adobe Frame.io website rebrand
Following Adobe’s acquisition of Frame.io, this totally new website relaunched the brand as the premier production and collaboration platform for the video industry. The copy connected with people in all different production roles, explaining a deeeeeeep feature set clearly, powerfully, and with wit. Just because the work is B-to-B doesn’t mean it has to be another “B”— boring.